A recent issue of Shape magazine touted this revelation:
"Holy cow," you might be thinking. "This is just what I've been looking for!" Secrets! Success! How exciting! Finally, this article will reveal why some women are willowy and delicate, while others are stubby and squat. Apparently, the willowy women know some dieting secrets that the stubby ones do not, and these secrets are the keys to their success. Huzzah! Stumbling upon this article may be the single greatest thing to ever happen to you!
Slow down there, cowboy. These articles are always a big disappointment. You know how sometimes the key point in an article will be highlighted in a larger print, to draw a reader in? It's a sentence that's in the article itself, but simply printed again in large print and perhaps encapsulated in a colored box to draw the reader's attention to that important point. For example, if an article is about the sexual abuse of livestock in America, a particularly compelling sentence would be featured in large print, such as, "There are over sixty 'leven zillion farm animals raped by rednecks every day in America, most of them in West Virginia." The idea is that the point is so essential to the article that it should not be missed. Hopefully this blurb is so profound that you'll read it and say, "Whoa. That's incredible." If you saw it while reading the article, this crucial point will be driven home. If you saw it while idly flipping pages in the magazine, this line will draw you in, forcing you to read the article.
With that in mind, observe the blurb from the Secrets of Successful Dieters article:
Whoa! That's incredible! Thank God I found this enlightening article! I must cut these pages out and frame them! I must email them to all my friends! Attention dieters: Eat less and work out more! AT LONG LAST, THE SECRET IS OUT!
No shit, Sherlock. Thanks for the tip. Up til now I'd been carefully planning my diet in such a way as to strive to take in an additional 400 calories each day until I reach my ultimate goal of 55,000 calories a day. I've also been seeking ways to trim the physical activity out of my day so that eventually I won't have to get out of bed to pee or refill my bedside trough, thereby burning calories unnecessarily. But now! I will look into this whole "eat less, work out more" revelation. It sounds so crazy it just might work.
But I know that instead of laying on my couch reading the articles in Shape magazine, I should really be thinking of ideas for freelance articles I could submit to them. If they think the abovementioned article is print worthy, perhaps they'll go for these ideas:
Smoke Less to Avoid Lung Cancer
Walking Causes Wear and Tear on Shoes
Scared of Heights? Stay at Ground Level
Water is Very Wet
This is a Magazine Article
Books Are Useful If You Know How To Read
Cold? Wear A Sweater
See how I'd be perfect for this job? I'm just as good as pointing out the painfully obvious as anyone out there, and I'm just as good at filling a page up with total bullshit. Heck, look how many of these nonsense blog entries I've written, and you fools just keep coming back.